The Keys to Successful B2B Content and Influence Programs

May 4, 2018, 4:40 am (40 Min)
While only 11% of B2B companies are implementing ongoing influencer marketing programs, 55% of marketers plan to spend more on influencer marketing in the coming year. Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing. Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice.

Join Lee Odden, CEO of TopRank Marketing and Amisha Gandhi, Head of Influencer Marketing at SAP, who will share strategies and best practices that can unlock success for an Enterprise B2B content and influencer marketing program.

Attend this session to learn...
- The opportunities to scale quality content with B2B influencers
- How SAP has been able to scale influence to impact results
- What to avoid and what to plan for to scale influencer content