Case Study: Transamerica Digital and Branding Transformation
May 4, 2018, 10:10 pm (40 Min)
Learn how Transamerica forged a digital transformation and re-branding effort centered mobile experience around customer relationship. Get the full spectrum from inception to testing to roll-out, powered by grassroots research methodology performed on social media that guided the processes and transformation. You’ll learn about Transamerica’s Innovation Lab, Consumer Panel and Surveying, MarTech Stack Selections, Social Media testing methods, UX and UI considerations, and much more. Leave this session with great ideas on how to transform your own brand and avoid the most typical delays and pitfalls.