Day 1 Presentation Downloads

Please note not all presentations are available for download. Click on the session title to download a PDF version.

9:00AM – 10:00AM
KEYNOTE • Room: Pavilion 1
The Irresistible Power of Strategic Storytelling
Kindra Hall, Author
TRACK SPONSORED BY

TRACK 1: CREATION

Room: Pavilion 1
Spyfu
TRACK 2: OPTIMIZATION

Room: Pavilion 5
relevance
TRACK 3: DISTRIBUTION

Room: Pavilion 3
10:30 AM – 11:20AM
How to Create Brain-Craving Content in 5 Easy Steps
Nancy Harhut, Wilde Agency
7 Steps to Developing a Resonating Brand Voice
Erica McGillivray, Moz
The Top 11 Facebook & Twitter Advertising Hacks for Content Marketers
Larry Kim, WordStream
11:30 AM – 12:20PM
Being Needed, Not Needy: How to Create Truly Valuable Content
Melanie Deziel, Time Inc.
Forget Keywords – What’s Next with Content Optimization
Arnie Kuenn, Vertical Measures
Insider tips on how to get your content into Mashable, TechCrunch, Forbes, and more.
Josh Steimle, MWI
TRACK SPONSORED BY

TRACK 1: CREATION

Room: Pavilion 1

TRACK 2: OPTIMIZATION

Room: Pavilion 5
relevance
TRACK 3: DISTRIBUTION

Room: Pavilion 3
1:30 PM – 2:20 PM
How to Consistently Generate Fresh Content Marketing Ideas with Improv Comedy
Kathy Klotz-Guest, KeepingItHuman
*Presentation not available for download. Contact Kathy directly at [email protected] for her slides!
Be Bond. Competitive Intelligence Tactics for Search Marketing Success
Mike Roberts, Spyfu
Social Media Best Practices
Neal Schaffer, Maximize Your Social
2:25 PM – 3:15 PM
Panel:
Content Creation At Scale
Moderator: Byron White, CMC
Panelists:
Sudhir Sharma, Movoto
Brandon Olson, AWeber
Drew Neisser, Renegade
*Presentation not available for download
Unifying Branding and Conversion – Why Can’t We All Get Along
Tim Ash, SiteTuners
The Intersection of Content Marketing and Social Media: The Corporate Perspective
Neal Schaffer, Maximize Your Social
Beverly Jackson, MGM Resorts International®
Heather Dopson, Axway
Heather Green, Caesars Entertainment
*Presentation not available for download
3:35 PM – 4:25 PM
Exploring the New World (Mundus Novus) of Digital Video
Greg Jarboe, SEO-PR
Next Gen Marketing
Mathew Sweezey, Salesforce.com
How to Develop a Comprehensive Content Promotion Strategy
Chad Pollitt, Relevance
4:30PM – 5:30 PM
KEYNOTE • Room: Pavilion 1
Fireside Chat with Byron White: Content Rock Stars
Byron White, WriterAccess
Will Dailey, Rock Star
Jessica Ann, Jessica Ann Media {JAM}
Amanda Goodwin, Life is Good Kids Foundation
*Presentation not available for download