A Journey Through Your First Agile Marketing Effort
As marketers, we know we need content. But the question becomes, how we do it well, get it done on time, and continue to deliver in the long term? Clearly there’s a lot to be gained by adopting agile practices in your marketing department, but how do you get started? How can we apply the lessons of agile software development to marketing?
Workshop Instructors
Jeff Julian is the Chief Marketing Officer for AJi, a digital agency based in Kansas City. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint. Jeff has recently finished a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
Andrea is confessed content marketing nerd, fervent agile marketing evangelist, and a Certified Scrum Master and Certified Scrum Product Owner. She’s a firm believer in Agile’s potential to help support her fellow content marketers with the long-term production of stellar content. You can find her detailed coverage of all things content and agile over at MarketerGizmo.com, which she edits and manages. Andrea is also the author of the eBook Agile Marketing Styles: Your Guide to Finding the Right Agile Approach For Your Marketing Team.
COURSE OUTLINE
Keys to the Agile Process
What does it really mean for a marketing team to be agile? We’ll cover the nonnegotiable keys to going agile, as well as the pieces that you can adapt to fit your own situation.
Content Marketing on an Agile Team
Here we’ll cover how to plan, review and complete content elements within the agile process. Experience content planning, estimating, and prioritization during mock sprints. Break content down into actionable tasks and plan your team’s first Sprint.
Agile Data Collection
Smart, agile decisions hinge on effective, accurate data. Learn how agile teams collect, manage, and analyze their data so they can create content that resonates with their audiences.
Agile Marketing in Real Life
Walk through the agile marketing planning process with hands-on activities. Work in a mock team environment to see how cross-functional teams work with the agile process. We’re getting way beyond theory and into the trenches of going agile. You’ll leave with a solid understanding of how you can apply these practices to your team.