Alexander Kesler

Founder and CEO 
Alexander Kesler is a visionary B2B digital marketer and has been practicing in the fields of high tech, software and security among others for over 20 years. Being Founder and CEO of INFUSEmedia, one of the leading Demand Generation firms, Alexander leads a team of digital marketing experts and specializes in the areas of B2B Lead Generation, Content Marketing & Syndication, ABM & Intent Strategies, Data Processing & Validation, Programmatic Media Buying and Brand Amplification through content marketing. Alexander Kesler graduated from Babson College.


April 23, 2020, 11:20 am ( 40 Min)
B2B brands are faced with tremendous challenges. Sophisticated products are undervalued by the new generation of buyers. VC-backed competitors target market share vs profit. What worked 10 years ago is no longer relevant. Attend this session to learn the new tactics, tools, and techniques you need to be using to target your customer's competition and nurture the pipeline with the right content delivered intelligently for competitive advantage.

Learn these competitive intelligence tactics and techniques:

-- How to identify your competitor's customers?

-- How to effectively target the right people within your target list?

-- What tactics can be used?

-- How do you make this program evergreen?

Target Audience: B2B Lead Generation Specialists, CMO's or Marketing Directors with experience implementing lead generation programs with remarketing, email marketing and other tactics.



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