Podcast Essentials: Connection, Production, and Measurement

April 23, 2020, 2:50 pm (40 Min)
As podcast listenership and advertising continue to grow at significant rates, brands across all verticals are continually evaluating this channel for their marketing strategies. Most are missing ways to better connect with their target audience and instead simply looking at it as yet just another sales channel or a content platform with little return.  And like any other channel or effort, we’re asked as content creators, storytellers, and podcasters to measure and defend these efforts. Attend this session in order to learn how to better use the power of podcasting as part of your content marketing strategy to grow your business.

Attend this session to get the smartphone video secrets:

•Tips to create more engaging podcast content for your audience
•Tactics to simplify production elements and streamline the process
•Suggestions to measure KPI’s and attribution, and track ROI
Target Audience:  Marketers considering the Podcast channel or Podcasters looking for the edge. 


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