How to Laser Focus Your B2B Content Strategy, Buy-in and Performance
April 23, 2020, 1:50 pm (40 Min)
Let’s face the facts. B2B marketing is challenging on many levels, besides the increasingly competitive landscape, you often have to deal with internal struggles like budget constraints, lack of resources and the battle of getting everybody on board. And keep them on board! Attend this session to learn how to laser focus your B2B content strategy and get the support (and content) you need from everyone in the company to boost performance.
Attend this session to…
•Uncover the hidden secrets of getting busy B2B professionals to embrace Content Marketing
•Learn the 8-stages of success to B2B Content Marketing Stardom
•Discover how to transform your “MeMeMe-content” into high quality, valuable and impactful stories that move the needle