How to Stop Writing $#!TY Web Copy

April 22, 2020, 1:50 pm (40 Min)
The biggest challenge faced by marketers is bridging the gap between conceptual strategy and marketing campaigns that deliver on goals. Attend this session to bridge the gap with a practice called Value Proposition Design(VPD) that was originally designed for rapid prototyping. Learn how VPD can be applied to content creation for web copy to better achieve performance goals.

Attend this session to learn how to start writing better with VPD...

•  What is VPD, and how can it help me create better web copy

•  What are the limitations of VPD, and how can I adjust for marketing

•  How can I put VPD to work, and build out a messaging house

•  What’s a Value Prop Canvas, and how will that help me create great content 


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