Marty Muse
CEO
Vennli
Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who’s who list of Fortune 500 clientele including L’Oreal, Office Depot, FedEx, Macy’s, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.
SESSIONS
April 18, 2019, 10:30 am (
40 Min)
Enough of the artificial intelligence theory. It's time to see exactly how AI can power content strategy, and forge a more predictable revenue stream. It turns out that the answers right in front of you, combining customer data with artificial intelligence to forge insights that can be used to create better content that will connect and engage readers and deliver on conversion goals. Sure, it's part science. But it's also an art form when you learn to take the data and craft content flex style for better engagement and results.
In this session, you'll learn all this and more:
•The types of customer data you now harvest
•How to use that data to create personas and creative briefs
•How to use AI to flex content style to engage readers
In this session, you'll learn all this and more:
•The types of customer data you now harvest
•How to use that data to create personas and creative briefs
•How to use AI to flex content style to engage readers
April 18, 2019, 2:50 pm (
40 Min)
To create all this great content required to EVOLVE content marketing, you'll need the latest content marketing technology stack. But that 60-foot long wall of ConTech tools in the CMC hallway this year may seem a bit overwhelming. If so, you'll want to attend this open mic session moderated by Cathy McKnight for answers and suggestions from a panel of experts. Every size business or agency is welcome, as we've got all the bases covered with this panel.