April 18, 2019, 11:20 am (
Budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen, and Chad Lakin, VP of Shootsta North America, for proven tips on how to maximize your budget with simple tweaks to video production, resourcing, and technology.
Leave this session learning how to:
•Assess and identify the videos that are critical in your overall strategy and marketing campaigns
•Align your video production plans to your budget and content goals
•Identify the ways in which you can leverage a shoot day to create multiple pieces of content
•Evaluate when to use in-house talent and when to hire external resources
Come ready to brainstorm a piece you’re working on!