Anita Brearton

Anita Brearton is Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. Anita is a long-time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. The author of Attack Your Stack, a stack building workbook for marketing operations professionals, Anita is also a monthly columnist for CMS wire, speaks frequently on the topic of marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech. 


April 18, 2019, 10:30 am ( 40 Min)
In every industry, marketing technology stacks are growing in size and complexity as
more products are deployed and integrated, and multiple teams throughout the
organization embrace marketing technology to drive revenue and support of digital
transformation initiatives. Today, it’s not unusual to see companies using more than 100
different marketing tools at any one time. With a need to integrate many of those tools,
marketing stacks now look more like jigsaw puzzles than a tower of discrete building
blocks. As a result, building and managing the marketing technology stack has become
a tremendous challenge for many organizations.
Leveraging the insights gleaned from hundreds of marketing technology stacks and
marketing stack experts this session will cover the process of building and managing a
marketing technology stack and the language and information that every marketer needs
to know. 


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