Mike Roberts

President and Founder 
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence.

Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market. 


April 17, 2019, 11:20 am ( 40 Min)
70% of Searches don’t happen on Google or Bing.  They happen in the search bar of individual sites all over the Internet. If you tap into the searches on Amazon, Facebook, YouTube, Reddit, Yelp and Etsy, you can deliver content that people are scrambling to consume. 

Attend this session to learn how to...

•Hack search analytics and behavior patterns on popular sites
•Snag real-time customer search behavior data with next-gen tools
•Improve marketing strategy with deeper insights to what buyers really want when buying products and services
•Rethink which sites/brands to tap for fresh ideas to achieve goals


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