Chief Creative Officer, HBT Marketing
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno “50 on Fire” winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she’s wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at firstname.lastname@example.org
Keynote: Nancy Harhut
Keynote Date & Time: May 4, 3:10pm – 3:55pm
Description: When you make a choice, it’s a deliberate decision, right? Well, not so fast. Brain science research says that’s not always the case. (In fact, three studies that involve wine, homes and headache remedies will blow your mind!).
The truth is, very often people just default to hardwired behaviors without really thinking about them. These default behaviors cover everything from what we read, to whom we trust, to when we buy. But if you’re a savvy marketer, you can use these automatic responses to your advantage.