VP of Testing & Site Optimization, Disruptive Advertising
Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
Session Name: Conversion Rate Optimization: How to Unlock Your Website’s Potential
Session Date & Time: May 3, 3:05pm – 3:45pm
Description: With 95% of conversion decisions happening in the subconscious brain, motivating action and improving conversion rates is challenging, to say the least. The key is to learn what you’re audience wants and needs using big data and advanced analytics, that helps to surface the right content and shape user experience in a better way.
In this session, you’ll learn a secret 6 step process to identify the major boosters and blocker that are likely helping or hurting your messaging and user experience, surfaced from dozens of experiments in different industries and niches. Most importantly, you’ll learn how to remove the guesswork for conversion rate optimization with proven tactics that deliver results for your hard work and marketing investment.