Co-founder/CRO Queen, Invesp
Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more.
Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
Session Name: 10 Tips to Get into the Brains of Your Site Visitor
Session Date & Time: May 4, 1:15pm – 1:55pm
Description: Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating better, more optimized content for conversion, and an overall better user experience; is gaining a deeper understanding your site visitor and the reader of your content. In this session we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants and behaviors in order to create better content and a better website experience.