Vice President Influencer Marketing, SAP Ariba
Amisha is vice president of influencer marketing at SAP Ariba and previously led mobile product marketing. In her current role, she is leading the charge at SAP for the global influencer marketing program to help drive demand gen and global marketing campaigns. She’s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture and Time-Warner. Amisha has a passion for tech gadgets and always seeking out the next big trend.
Session Name: The Keys to Successful B2B Content and Influence Programs
Session Date & Time: May 3, 2:20pm-3:00pm
Description: While only 11% of B2B companies are implementing ongoing influencer marketing programs, 55% of marketers plan to spend more on influencer marketing in the coming year. Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing. Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice.
Join Lee Odden, CEO of TopRank Marketing and Amisha Gandhi, Vice President of Influencer Marketing at SAP Ariba, who will share strategies and best practices that can unlock success for an Enterprise B2B content and influencer marketing program.
Attend this session to learn…
– The opportunities to scale quality content with B2B influencers
– How SAP has been able to scale influence to impact results
– What to avoid and what to plan for to scale influencer content