by Byron White | Dec 19, 2016 | Content Strategy
In 2016 you probably started small with your content efforts and realized initial benefits like a spike in sales or increased traffic from the right people. The question now is: How do you get the same benefits all the time? How do you scale your approach? How do you...
by Byron White | Dec 16, 2016 | Content Creation
Approaching social media for business can be daunting. Instead of spreading your resources and time around for social media marketing 2017 focus on a single platform, Instagram. Why Instagram? According to Prophet Instagram will rake in more in display ad revenue than...
by Byron White | Dec 14, 2016 | CMC News & Announcements
Throughout 2016 marketing leaders began to focus more on providing digital communications that customers actually wanted to receive. As this trend continues to grow, industry experts believe that by 2021 the average business will spend up to 75 percent of the...
by Byron White | Dec 12, 2016 | Content Strategy
Is one of your New Year’s resolutions to increase your online marketing abilities for your business? If you want to develop an effective content marketing strategy for 2017 you aren’t alone. Forbes reports only 37 percent of B2C marketers were on target in 2016 for...
by Byron White | Dec 9, 2016 | Content Strategy
If your overall marketing campaign is a shiny new, high-performance sports car, your content strategy is the engine that keeps it moving forward at all times. It affects everything – from the way people perceive your products and services to the rich, emotional...