by Byron White | Jan 11, 2016 | Content Distribution
Facebook is a powerful tool for marketers, with its extensive reach (Facebook is the #1 social media platform in terms of monthly users), advanced targeting options, and dynamic nature. But these benefits also pose a challenge. Facebook may be one of the most powerful...
by Byron White | Jan 8, 2016 | Content Creation
It’s that time of year again – time to reflect on our past performance and pull out lessons that will enable us grow measurably in 2016. This week in content marketing reflected a lot of those lessons which a focus on how to actually impact the bottom line with...
by Byron White | Jan 7, 2016 | CMC News & Announcements
Did you know that currently 12% of all marketing spend is on social, which is expected to increase to nearly 20% over the next 5 years? If you’re like most marketing managers, you’re probably leveraging Twitter, Facebook, and LinkedIn for your brand goals. Adventurous...
by Byron White | Jan 5, 2016 | Content Distribution
Social media offers an increasing opportunity for brand exposure and engagement, but many users mistrust advertisements or paid posts on the main social networks. Forward-thinking content marketers should consider cutting through the cacophony of advertisers on the...
by Byron White | Jan 4, 2016 | Content Creation
With the holidays, vacations, and end-of-year scramble we expected a somewhat quieter week in content marketing. Not so! This week was full of truly valuable ideas and advice to improve our content marketing at every stage of the workflow, from content planning and...
